The
Matcha Guide.
Where matcha comes from, what a grade does and does not tell you, and how to prepare it properly at home.
One email with the PDF. Three short notes after that — the method, where NIAH started, and what is in our tin. Nothing else.

six chapters.
is not a standard.
There is no Japanese certification behind the words, and no rule about who may print them on a tin. Chapter two covers what actually decides quality — and how to judge it yourself, in your own kitchen.
Korte Molenstraat.
NIAH is a brunchcafé in The Hague. Specialty coffee, ceremonial matcha, a short menu done properly. We started selling the matcha because people kept asking where to get it.
This guide is what we have been telling them across the bar, written down.
— Oussama & Wail

to keep.
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